Channel Marketing

Segments of Partner Ecosystem Served:

Recruit and enable channel partners to grow your ecosystem

TechTarget can help you increase channel partner success and loyalty using Prospect-Level Intent™ to efficiently and productively identify relevant prospects for your channel constituencies from among our 32 million-plus registered opt-in IT and business professionals. Our Customer Success team then meets your channel marketing and sales practitioners where they are—in terms of content, staffing levels, experience and infrastructure—to accelerate your ability to leverage our offerings and benefit from our data-driven marketing and sales best practices across your organization.

For growing your channel ecosystem, behavioral targeting of active prospects can double the number of partner opportunities you develop vs. channel partner prospecting with cold contacts. TechTarget’s Verified MSP Targeting helps you identify candidate MSPs, CSPs, VARs and other high-value channel players that are active in researching technology and channel business topics across our network of 150+ hyper-specific technology information sites, including TechTarget IT Channel.