From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, TechTarget’s Enterprise Strategy Group™ experts focus on helping clients solve their unique GTM challenges. Learn how.
Market Research & Advisory Program
Leverage research and advice from our trusted analysts to develop successful GTM strategies
Demand-side market research
TechTarget’s Enterprise Strategy Group™ is a reliable, external source for credible data and insights that deliver superior value to a broad range of stakeholders and functional groups. Available through the Annual Research, Advisory & Intent Insights program:
- AI Software & Services
- Application Development
- Cloud & IT Infrastructure
- Customer Experience
- Cybersecurity
- Data Management & Analytics
- End-user Computing
- IT Operations
- Networking
- Storage & Data Protection
- UC & Collaboration
Annual advisory service options include:
- Analyst inquiry hours for ongoing access to experts in your market
- Guidance and coaching on specific elements of your GTM, such as product strategy, competitive positioning, content direction, messaging ideation, sales/partner training and more
- Strategic Buyer Insights and Content Assessments to identify market opportunities, buyer personas, competitors being evaluated, content gaps and other data-based inputs
Use research-based inputs as a strong foundation for campaign assets such as thought leadership papers, infographics, videos, virtual events and engagement tools. Learn how.
Unlike other firms, TechTarget’s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of your challenges. Learn how.
Custom research services
Data-driven insights are critical to strategy development, better informed product roadmaps, ideal routes to market, differentiated messaging and positioning, effective content and more. Available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling.
Analyst consulting services
- As former tech executives, our analysts have an “insider’s” understanding of what works to stay ahead of competition
- We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you win
- With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs
