Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

Blog Post

How to Successfully Grow a Career in Partner Marketing 

Andrew Kisslo, SVP of Global Partner Marketing at SAP, always likes to say, “You own your career, so you must be intentional and deliberate about your path. Every path is [...]

Rachael Fuller Product Marketing Manager, Partner Marketing Services

Partner Marketing

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Webinars/Events

Let’s Connect at 6sense Breakthrough
Upcoming Live Date:
 Monday, October 7, 2024
through October 10, 2024

ABM

Intent Data

Partner Marketing

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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Webinars/Events

Connect with Other Technology Partner Marketers

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

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Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

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Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

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Webinars/Events

Data Management & Analytics Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Webinars/Events

Recorded Sessions: Partner Marketing Visionaries Summit 2024

Partner Marketing

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Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

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Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

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Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

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Webinars/Events

How 8×8 Leverages Intent Data to Fuel Joint Campaigns

Partner Marketing

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Webinars/Events

Discussion Series: Partner Marketing Visionaries

Partner Marketing

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

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Webinars/Events

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

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Webinars/Events

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

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Product Sheet

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Partner Marketing

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Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

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Blog Post

The Art & Science of Building Messaging

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

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Video

How Partner Marketing Executives Explore Strategic Partnerships

Partner Marketing

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Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

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Blog Post

The Golden Rules of Partner Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

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Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

partner marketing strategy

Blog Post

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Blog Post

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

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Blog Post

The Art and Power of Marketing With and Through Partners

Partner Marketing

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Blog Post

A Foundation for Better Alliance and Channel Partnerships

Channel

Partner Marketing

measuring partner ROI

Blog Post

Expert Insights to Build and Measure Partner ROI More Effectively

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 8: How to Build Mutually Beneficial Partnerships and Partner Programs

Partner Marketing

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Blog Post

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Partner Marketing

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Blog Post

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI

Partner Marketing

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Blog Post

6 Practical Partner Marketing Tips from the Enterprise Strategy Group

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success

Partner Marketing

partner marketing impact

Blog Post

3 Ways to Build Partner Marketing Impact

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline

Channel

Partner Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact

Partner Marketing

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