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Intent Data
Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.
Blog Post
When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing
“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of [...]
Lauren Moss Marketing Program Manager
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