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Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Build Up Your Own Audiences Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Better Webinars and Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Strategy Services Content Services Demand Services Channel Marketing Partner Marketing Visionaries Community More About Partner Marketing

Marketing with and through Partners: The Power of Co-Marketing
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Build Up Your Own Audiences

Uncover Buying Team Contacts

Measure Success

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Build Up Your Own Audiences

Unique content channels that help you achieve long-term scalable yields from your target accounts
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Better Webinars and Virtual Events

Convert Website Visitors

Enable Sales & Channel

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Better Webinars and Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Strategy Services

Content Services

Demand Services

Channel Marketing

Partner Marketing Visionaries Community

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Strategy Services

Expert guidance to inform joint GTM strategy and messaging
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Marketing with and through Partners: The Power of Co-Marketing
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Content Services

Compelling joint content for every stage of the buyer’s journey
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Developing and Activating Your Content Strategy With and Through Partners
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Demand Services

Access and influence active buyers to drive partner pipeline
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Guiding the IT Buying Journey: Strategies for Partner Marketing
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Channel Marketing

Recruit and enable channel partners to grow your ecosystem
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

Insights and best practices from the top Partner Marketers in B2B tech
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Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

Products

Digital Advertising

Demand Gen & ABM

Sales Enablement

Strategic Services

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Digital Advertising

Data-Driven Display

Custom & Native Web Sites

BrightTALK Summits

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Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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BrightTALK Summits

Online sponsorable enterprise tech Summits, keynoted by leading industry experts
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Webinar Series for ABM: An 8-Step Planning Framework
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Demand Gen & ABM

Priority Engine

Lead Generation

Custom Content

BrightTALK Portfolio

Contact Data Services

Xtelligent Healthcare Marketing Solutions

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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Portfolio

From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
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Build a Better Webinar: Creating a Promotion Plan
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Xtelligent Healthcare Marketing Solutions

11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Priority Engine

The industry’s most powerful Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

BrightTALK Studios Video Production

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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BrightTALK Studios Video Production

Full-service video production and management to ensure your brand stands out
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Resources
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Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

HomeResource LibraryMarket Intelligence

White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Learn how to strengthen your messaging and content through the customer promise.

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Market Intelligence

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

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How to Attract and Retain Tech Customers in North America

Demand Generation

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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

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Maximizing Your Impact Across Buying Centers in EMEA

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White Paper/E-Book

Building a Sustainable Content Ecosystem

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How Marketers Can Get the Most ROI Out of Third-Party Research

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The Rise of Buyer Self-Education and the Essential Role of Experts

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Attracting and Retaining Tech Customers in EMEA

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Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

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Tech Buyers’ Most Trusted Research Sources

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

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Five Top Technology Investment Drivers for 2024

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Media Consumption Survey

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond

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Webinar Series: Analyst Insights for GTM Actions

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2024 Technology Spending Priorities, APAC

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Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

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Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

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Webinars/Events

The Impact of Sustainability on IT Buying Decisions

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Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

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Innovate and Compete More Effectively with Enterprise Strategy Group

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Tech Investors and Operators: Scale Venture Partners

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

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Engines of Alignment: People, Processes, Data and Measurement

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Changing IT Budgets and Spending in Europe

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Navigating IT Budgets Amid Market Uncertainty

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Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

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Aligning to European IT Priorities to Drive Buyer Engagement

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Cracking the Buyer’s Journey with Intent Data

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

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Effective Content Distribution in a Competitive Digital World

Content Creation

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The Modern IT Buyer’s Research Journey

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Understanding IT Buyers’ Behaviors

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Tech Investors and Operators: Companyon Ventures

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European IT Priorities: What’s in Store for 2023?

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Tech Investors and Operators: Bessemer Venture Partners

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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate

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White Paper/E-Book

2022-2023 Media Consumption and Vendor Engagement Study

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Current Experiences and Preparing Your Business for What’s Next

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How to Build More Pipeline When Everything’s Gone Virtual

Content Creation

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

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Adapting to and Thriving in a Shapeshifting Cybersecurity Market

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Webinars/Events

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

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Customer-centric Growth in a Shapeshifting Cybersecurity Market

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Market Insights: 2021 DevOps Pulse Survey Results

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Market Insights for Systems Management Marketers in 2022

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Webinars/Events

Market Insights: The Evolving Role of Strategic IT Leaders

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White Paper/E-Book

2021 BrightTALK Benchmarks Report: Patterns in the Data

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Market Insights: The State of Data Science in 2021

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Market Insights: The State of Customer Experience in 2021

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Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

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Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021

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Digital Marketing Maturity Benchmarks Report

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Demand Generation

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White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

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The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

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Webinars/Events

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

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